Dell, a global technology company, was looking to update their brand identity to better reflect their values and position in the market. They wanted to create a new visual language that would unify their product portfolio and communicate their commitment to sustainability and innovation.
The objective of the project was to create a new brand identity for Dell that would be consistent across all products and touchpoints, while also communicating the company's values and vision.
The design team conducted research into Dell's brand history, as well as the company's values and vision. They also explored trends in brand identity design and sustainability, looking for inspiration and best practices.
The design team began by creating a set of design principles that would guide the project. These principles emphasized simplicity, sustainability, and consistency across all touchpoints. They also established a color palette and typography that would be used consistently across all products.
Using these principles, the team created a set of design concepts that explored different approaches to the new brand identity. They tested these concepts with focus groups and internal stakeholders, gathering feedback and refining the designs based on the input.
Once the design direction was established, the team began working on the specific applications of the new brand identity, including product packaging, marketing materials, and digital interfaces. They also created a set of design guidelines that would ensure consistency across all touchpoints.
The final design featured a clean and modern brand identity that was consistent across all products and touchpoints. The use of a limited color palette and typography created a cohesive and recognizable look for the brand. The design also emphasized sustainability, with eco-friendly materials used in product packaging and a focus on energy-efficient products.
Overall, the new brand identity successfully communicated Dell's values and vision, while also providing a cohesive and recognizable look for the brand. The use of a limited color palette and typography created a consistent visual language that was easily recognizable across all touchpoints. The emphasis on sustainability also helped position Dell as a responsible and forward-thinking company.